Collateral
Covers
Products
Collateral
Covers
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Prime Meridian Group, Ltd.
An insurance group, formerly named Neltnor Agency, underwent an identity change. It was my assignment at Creative Graphic Solutions to create the new identity and develop all the printed pieces for promoting the name change to their customer base. The primary piece was a name change announcement brochure containing a convenient punch-out rolodex card, and slotted business card holders. The insurance group moved to a building with tall, arched, multi-paned windows at an airport location, which heavily influenced the design and copy choices. Also included in the assignment were business cards, letterhead, envelope and a generic invitation.
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Whirlpool
Another assignment at Creative Graphic Solutions was to design two postcards promoting WhirlpoolCorp.com.
I developed two unique concepts with corresponding appropriate design treatments for two very different promotions.
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Mobile Cellutions
One of my ongoing clients at Creative Graphic Solutions was Mobile Cellutions, a local dealer of cellular equipment and plans. One of the many design assignments was this #10 8-panel brochure. This project demanded making the most of 2-colors plus fitting a plethora of information into a small space. The millenium being a milestone for everyone played a key role in the piece's theme. A special challenge was the development of a cut-out coupon that the customer wanted to look like a dollar bill. The customer was pleased with my illustration of President Grant holding a Mobile Cellutions cell phone.
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121 Marketing Resources, Inc.
Another of my clients while at Creative Graphic Solutions was 121 Marketing. This general value-prop brochure I developed around the client's concept — to contrast something very cluttered with something very uncluttered, in both design and messaging.
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Vin-Tex Sealers, Inc.
This is a large brochure I concepted and designed around the tagline, "Too Good to Use Just Once". The cover emphasizes the brand, clearly displaying product usage and planting the concept of multiple shipments to various destinations.
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Friends of Russian Jewry, Inc.
This #10 tri-fold was done for a non-profit. The extremely low budget dictated design restrictions. Yet, creating this single-color piece, with no photos or illustrations didn't diminish its shelf impact.
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Apartments.com, Inc.
Creating Apartments.com's primary, printed, promotional brochure needed an innovative approach. No access to photography or illustrations, other than screenshots gleaned from the Web, required resourcefulness, and I adapted them to the hi-res requirements of the piece. I also created versions of this brochure for multiple local markets featuring co-branding for each associated news site.
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Ideal Software Systems, Inc.
This client's desire to pack a high volume of content into a small tri-fold mailer was a unique design challenge. The dual objectives were to fulfill a branding function and to provide details of the offer to include benefits, testimonials, and a sales representative's personalized letter.
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United Airlines, Inc.
As part of my employment with United, I put together 1-page ads for united.com. United's onboard magazine, Hemispheres, has a monthly circulation of more than one million. The company had settled on a standard ad format, but I still had the creative freedom to select an appropriate illustration and make decisions as to size of copy, logo elements, and their proportions to each other.
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UNITY Health & Fitness
This client was creating a new identity for marketing his business. The steps of the logo design process are shown in the "Identity" section of this portfolio site. I was then asked to create a branded Word template for letters and proposals, and a branded PowerPoint template.
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The Business Ledger — O'Hare Area 1998
Regional Report

A local business newspaper, The Business Ledger, featured monthly magazine-style inserts for Chicagoland businesses. One of my primary responsibilities at Creative Graphic Solutions was to create exciting covers for these inserts, the first of four shown here. Depicting business activity with an airport "flavor" and the two logos used were required elements.
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The Business Ledger — Anniversary Profiles
This is the second of four samples of the cover for The Business Ledger inserts. The concept was business anniversary milestones.
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The Business Ledger — How-To Book
This is the third of four samples of the cover for The Business Ledger. The concept depicted business process and planning.
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The Business Ledger — Book of Lists
This is the fourth of four samples of covers for the inserts in The Business Ledger. The Book of Lists contained categorized lists of businesses and statistics about them.
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Sale!Signs
In my early design career, I designed themed signs and tags for a vinyl sign company. Clicking on the left image provides two pages of sign designs, with my designs highlighted. Also included is one of my designs which sold the most units for this company in the state of Texas.
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Clock Face
This 1996 school project was to design a marketable clock face clock face that would have great shelf appeal.
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Water Bottle
This water bottle provides an example of a 3-D product created for my first design course. It demonstrates personal illustrations and creative design for a fictitious 5K/10K race.
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Ben Johnson — Vocal Reel
This stage singer and pianist needed a low-budget CD cover for self-promotion. Using simple, dramatic graphics featuring his name, his "head shot," and phone number met the needs for this product.
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Brent Peterson — A Happy Place
This Christian music CD featured songs about the Christian life and family, and was the musician's concept. His desire, to feature photos of his son, was the core of my artistic interpretation of this family-oriented marketing target. Navigate to samples of the cover, disk graphic, and lyric sheet by clicking the left image.
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Brent Peterson — The FingerboardTM
Brent, a guitarist and guitar teacher, developed this teaching tool. I created both the logo and the board layout. The product was computer-controlled lazer cut, and it sold in the Guitar Center chain of music stores.
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United Gift Card
United Airlines had a design contest, in 2006, for all internal designers and two outside agencies. My design won first-place, chosen over all other entries to be taken to production and to be sold in grocery lines nationwide. Part of the project also included designing denominations and accompanying hang-tags. The non-denominated cards went to print but the program is currently on hold.
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United Cocktail Napkin
An assignment for United Airlines was the print design for advertising united.com on United's on-board cocktail napkins. The design and production challenge was to deal with the extremely rough and absorbant print medium.
Site Work
Banners
Email
Flash
Site Work
Banners
Email
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Allwood of Illinois
This was my very first foray into Web site design, gaining expertise in hand-coding. Since hand-coding this site, I do not have a dependency on a WYSIWYG editor. Utilizing framesets increased usability. I also built the site's store section using the store functionality provided by the hosting company.
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Collegiate Entrepreneurs Organization
This was the second Web site I designed and built. The University of Illinois-Chicago's student organization, CEO, needed a young, collegiate look to their site, while maintaining a professional feel. I successfully delivered what they wanted, and gained expertise in planning site structure, working with complex tight tables, rollovers, inclusion of video objects, and creating HTML and pdf forms.
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Moving Center
While employed by Classified Ventures in Chicago, I was part of the team that designed and built the new site, movingcenter.com. Shown in this presentation is the before and the after look and feel. My responsibility was to examine and clean the code. It was the process that familiarized me with many of the finer points of knowledge of the quirks of HTML 3.0 and differences in various browsers and versions.
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United — Investor Relations
United Airlines exited bankruptcy in February of 2006. They wished to present a new, current-looking Investor Relations section of their site. I submitted several design options, all innovations, and this design was chosen.
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United — Site Icons
United used several icons to indicate special status of certain flights within the booking process. Redesigning the icons for a consistent look and size was my assignment. Upon clicking the left image, you'll view the original icon sets with several proposed redesign options. Set #3 was chosen for the site.
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United — Destination Information
United Airlines planned to develop a new section of United.com for information on travel destinations. I developed a look and feel for this section, presenting the information with a dynamic, new layout. This new layout set a design precedent for improving United's entire set of sub-pages.
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United Site Refresh
A contest was held between all of United's internal designers and some outside agencies for a complete United.com site refresh, in 2006. They desired a more contemporary look, but had stringent requirements coming from marketing, revenue, and other internal departments. My design (Option 3) was runner-up, second only to one from one of the agencies, and several of my design ideas were used in the live Web site. Clicking on the left image will show mock-ups which I submitted for the contest.
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United — Storefront (Products & Services)
United was entering into a new marketing tactic: gathering all their add-on products into one area of the site that would act as a one-stop store. The challenge was to stay within brand and within the limits of the content management tool, while introducing a retail-style layout to the site. I also developed and designed the Flash unit at the top of the site.
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United 1K Members-Only Section
United wanted to create a section of their site devoted to 1K members only, their most elite customers. The assignment was to create a new look and feel that was high-end, yet still in the United brand family. Clicking on the left image will provide a presentation of the mock-ups I presented to the group, along with the final chosen design.
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United — Home Page Graphics
The new United site design depended on the center promo for it's defining color & branding graphic. Creating the center promotional tile was central to presenting United's image via the home page. Shown are several examples of center tiles that I designed.
Site Work
Banners
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MyPoints.com
The design for these banners needed to be a bit campy, due to the company's casual image and Web site. These are a few of the attention-grabbing banners I created while working for MyPoints.com.
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United — Photographic Style
These assorted banners which I designed for United, presented the design challenge of versioning the banner content into many and varied sizes and shapes. The tulip background banner is a gif model for a Flash banner, including three call-to-action buttons. Notice the creative repitition of the word "more". The last two are dramatic large-format design examples.
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United — Illustration Style
As part of their effort to redefine their image in a very competitive market space, United adopted an illustration-based style in 2004. These are examples of new branding banners I designed for united.com featuring the new style.
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United — Spring Fare Sale
These united.com ads were distributed through an agency across numerous Web sites, each site with their own specs and limits. Meeting file size, timing and rotation specs, while maintaining a consistent high quality banner was a challenge which I successfully met. The broad range of sizes, from the 86x65 pixels to 600x400 pixels size is exemplified in these banners.
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United — Economy Plus
This "Economy Plus" seating product was being promoted by a sweepstakes. This is a set of banners I created for united.com to market this new product.
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United — Fall Fare Sale
Upon the completion of the new Web site design, the previous banner style became obsolete. Using the same set of illustration options as the previous set, I took the banner look in a new direction that incorporated some of the key elements of the new style of the Web site.
Site Work
Banners
Email
Flash
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BMG Music
Each month, this MyPoints.com client ran the same email offer: 12 CDs for the price of 1 ... get 250 points. My design task was to redesign something appealing and fresh for a holiday email, including the same offer and a secondary emphasis to join the BMG Music Club.
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DirecTV
As the Art Director at MyPoints, I promoted ownership by allowing the designer's design idea on this email design to be kept intact, while suggesting important design components to improve the overall impact.
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MasterCard Exclusives Online
This MyPoints.com client also desired to run the same email design monthly, but changing the individual offers each month. After a few months, they found their response rate falling off to an unacceptably low level. By creating these seasonally-themed and gender-targeted designs, I was able to lift their click-thru response rate from .05% to approximately 3.5%. The former vs. the newly created design are on the demo page.
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Primedia
This straightforward, but effective design was successful in marketing this MyPoints.com client's product. The client had specified the use of cover photos, with one particular cover as a featured item.
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Reader's Digest
This MyPoints.com client divided their email drop into 5 interest-based segments. Each target audience was offered a different featured product in Reader's Digest's line of books, music, and video products. Note in the samples: I departed from the ordinary, larger headline to capture audience attention with interesting, call-out phrases within the body.
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United Vacations
United primarily uses email templates, rather than custom one-offs. The templates need to handle large amounts of information, with heavy emphasis on staying within brand specifications. This particular email design, a "caravan" layout, contains a stack of offers in a single email.
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United PerksPlus
This email was one in a series sent to the customer at various stages of the ongoing B2B relationship. The email design challenge was met with success in my inclusion of a small, tight table within the left column of the Welcome message.
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United — Fare Sale
This often-used united.com fare sale template includes a working fare-finder form. I created the form in both a horizontal and a box format, which were tested against one another. The box format elicited a better response rate, so was chosen as the standard.
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United — E-Ticket Receipts
This demo page shows some of the forty iterations which I produced for this extremely large and complex email project. As Senior Designer, I designed various transaction layouts for E-receipts to be auto-generated when purchasing an airline ticket. I collaborated with the product owner, technical developers both internal and with the vendor, and quality assurance teams.
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United-International
One of my responsibilities at United was to handle the international email sendings. These are a few examples of this work. I gained valuable experience in working with various languages in HTML. The e-newsletter was sent to 14 countries, 7 of them being in-language.
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United GoBusiness
The United GoBusiness newsletter was another B2B product. I created the needed template to be brand-matched to printed material.
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Banners
Email
Flash
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United — Gift With Purchase
Working with rich media provider, PointRoll, my employees and I jointly created user-initiated interactive Flash banners for this United promotion. The offer was a BlackBerry with the purchase of a United flight. After the initial banner loaded, more information was provided in a dropdown panel activated by rolling over a link on the banner.
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United — Premium Service
My employees and I jointly created another set of interactive Flash banners using PointRoll. This was a self-initiating type, rather than the user-initiated type shown in the previous entry.
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United — Auction
For the rollout of the new Auction section of united.com, United decided to use a Flash unit to promote a Chrysler Crossfire, as a very attractive, kick-off auction item. Users would bid miles for this auto.
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United — EPA holiday mockup 1
The launch of United's new Economy Plus Access product on united.com was one of my responsibilities. United asked me to develop a holiday Flash unit which would bring to life some static branding illustrations. This is the first of three mockups which I created.
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United — EPA holiday mockup 2
The launch of United's new Economy Plus Access product on united.com was one of my responsibilities. United asked me to develop a holiday Flash unit which would bring to life some static branding illustrations. This is the second of three mockups which I created.
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United — EPA holiday mockup 3
The launch of United's new Economy Plus Access product on united.com was one of my responsibilities. United asked me to develop a holiday Flash unit which would bring to life some static branding illustrations. This is the third of three mockups which I created.
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United — EPA login page
I developed this United Flash unit for placement on the Economy Plus Access Login Page. The emphasis and challenge was on subtly bringing the illustration to life, yet staying within the boundaries of the United brand and specific content.
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United — Give EPA
This Flash unit is the final unit chosen after the 3 other versions I developed, to be used year-round. The primary purpose was to promote the benefits of the product, using very subtle animation, keeping within the simple, whimsical character of the illustration.
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United — Branding
This Flash unit was developed for United, featuring a partially transparent, shadow image over the Web page's content. The purpose of the piece was purely brand awareness.
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United — Travel Store Phase 1
I designed this Flash unit for the new, Travel Store section of united.com. Clicking the left image will let you experience a taste of the creative process by viewing storyboards and the final product. This unit featured a navigation which appears after the introduction, allowing the user ease in responding to and purchasing a product.
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United — Travel Store Holiday Promotion
This Flash unit I created for the travel products store section of united.com had a challenge. The unit interacts with the page, placing a layer up and over the top nav (in all browsers except IE) which collapses after 5 or 6 seconds to make the nav available for the user. I enjoy problem-solving, and the dropdown nav being used on united.com interfered with z-indexes in IE. I successfully created an alternate version for IE users that did not appear above the top nav.
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Prime Meridian
This client changed their name from Neltnor Insurance to Prime Meridian Group, LTD. They desired a new visual identity, reflecting their new location — next to the airport — and new building with the identifying feature of tall, arched, multi-paned windows. The business also primarily served airline clients.
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Allwood of Illinois
This woodcraft item and storage building company needed a logo that would encompass both components of their business.
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CEO! — Collegiate Entrepreneurs Organization This client requested a new logo to be created to coincide with its new Web site. Clicking the image on the left will provide a demo page showing several design ideas I explored, then, on the right, the final choice.
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The Dancing Child
This dance instruction business taught children from ages 4-8. The client's request was to create something exciting, attractive, and magical. I created a set of several new logos for the client, shown on the left, but, in the end, the client decided to continue using the same logo they had been using.
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Moving Center
This is my design, winner of a logo design contest, for the launch Apartments.com's new Web site, Moving Center. Eight designers entered the contest, with specific criteria given for each of several rounds of the competition. By clicking the left image, you can view some of the designs I entered at each stage of the contest.
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Apartments.com — Peak Adventures
This was a logo design for a corporate sales event, with the theme being a "summit" experience. This logo was used on the program, table tents and t-shirts distributed at the event.
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United — Telescope
The United design team I led was asked to develop a logo for a large technology effort which would redefine the online flight purchasing process on united.com. I opened up the exercise to my design team, and they came up with some creative ideas. Congratulations, David Hirner, for creating this winning design.
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Harvest Bible Chapel of Glen Ellyn
I offered my design skills to my church, pro bono, as a ministry to them. I created three logos for various church groups. The logos were designed to emphasize both the appropriate demographic, as well as the content of the Bible verses associated with each group. The 20s and 30s singles group, the young married group, and the single adult group logos are shown respectively.
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UNITY Health and Fitness
The Eau Claire Athletic Club originated as a health club, but they made the decision to expand their original focus toward becoming a complete, health solutions provider network. They wanted a new identity and logo to reflect this metamorphosis. The unity of the six aspects of the network drove the logos image and design. When clicking on the left image, you can see a demo of the step-by-step design process.
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Briarcliffe Knolls Townhome Owners' Association
This client desired an identity that would indicate an established, reliable organization. I used letterforms, colors and layout to that end, also incorporating various symbols appropriate to a neighborhood or homestead.
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Digital Memories Café
The client asked for a logo with a high-end look over a dark background. The business specializes in scanning old photos into a digital archive. These are four ideas I designed/created, and this project is still in progress.
Color
Black/White
Color
Black/White
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Mike Piazza
This design assignment was to create a pure pencil illustration, emphasizing a sport celebrity as subject matter. Mike Piazza was making a name for himself as the Dodger's catcher. A graphic element is incorporated to make this usable as a spot illustration.
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Spock
This assignment for a pencil drawing course incorporated the old-style emblem from the original Star Trek with one of its main characters. (Although not a "Trekkie," I do enjoy Sci-Fi.) I set this inside a graphic element, too, to make it usable as a spot illustration.
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Jason Kidd
This piece was for a black and white illustration course. We explored various non-pencil black and white media, and this action illustration of Jason Kidd was done with grease pencil on textured board.
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Sandy
This pencil portrait was used for the cover of this artist's recording. This is an example of an early commission — a practical use of my pencil drawing skills.
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Warp's Plastics
This is one of many examples from my pure-black line drawings for this company's products. Product photos were provided, and a combination of techniques to convert the photos to photo-ready line art were used.
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These are more examples of the pure-black line drawings for this company's products. A combination of techniques was used to convert product photos into photo-ready line art.
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Medical Montage
Being one to always attempt to push my limits when using a particular medium, I applied a medical theme to the assignment of creating a montage. This piece for my course in pencil drawing demonstrates my ability to use negative space, as well as to deal with detailed subject matter.
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Christmas Card
This is one of my own Christmas card designs, using a pencil drawing to provide the look and feel that I wanted for that year.
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Perfume Bottle
Here is another illustration for the course in black and white media. I used ink wash to illustrate this perfume bottle.
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Peppers
A combination of pen techniques — crosshatch, stipple, parallel lines, and outlining — was used for this still life.
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Mountain Goat Family
I encountered and photographed the mother and kid goat on one of my backpacking excursions to Glacier National Park in Montana. This creation uses a combination of ink wash and pen techniques, and I used artistic license to combine two photos into one composition.
Color
Black/White
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Chicago Wilderness Magazine
This client needed an illustration for a children's game to be featured on the centerfold of their premier issue. I did several spot illustrations of woodland creatures, plus planned the layout of and illustrated the game board itself.
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Chicago Wilderness Magazine
This client again featured a children's game on the centerfold, this time with a winter woodland theme. Again, I did several spot illustrations, plus an overall backdrop illustration. If you look closely, you can see Chicago team logos used as the snowman's buttons, a playful addition the client requested.
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Vegetable and Garbanzo Bean Pie Illustration
My illustration was for a marker rendering course. Even though marker rendering is usually used for quick, rather loose renderings, I wanted to push the limits of the marker and colored pencil mediums. Working from a photo, I made the place setting look realistic, while retaining the flavor of a piece of art.
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Dessert Pie
This marker and colored pencil illustration was for a college course. I added design to the piece by leaving a partially-finished area around the subject, as a kind of vignette.
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ABDick Ad Concept
This course assignment was to create an advertisement which features a printer by ABDick using a humorous cartoon. I invented the headlines, as well as the cartoon, to illustrate the concept. I started with a black ink cartoon, scanned it and colored it in Photoshop.
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3D Self Promotion
This is an example of a blend of design sense and attention to detail. After the base structures were completed in Adobe Dimensions, I imported them into Photoshop for lighting and texture additions.
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United Airlines — United Cruises
This is the first of three original illustrations I created for United Cruises, used in both online advertising and the onboard magazine, Hemispheres. I used oil and acrylic on canvas to create this whimsical style consistent with the new United illustration branding.
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United Airlines — United Cruises
This is the second of three original illustrations I created for United Cruises, used in both online advertising and the onboard magazine, Hemispheres. The subject matter and style seemed to ask for the medium of watercolor.
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United Airlines — United Cruises
This is the third of three original illustrations I created for United Cruises, used in online advertising to promote the Alaskan Cruise product.





Steve Wilkin
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